Spotify

Product Marketing Lead, Podcast Business

Spotify

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $126,953 - $181,361 per year

Job Level

Senior

About the role

  • Lead the development of all product marketing strategies related to key creator products and solutions.
  • Develop and communicate holistic go-to-market plans, including product narrative, positioning, and commercialization.
  • Set, track, and deliver on adoption goals.
  • Conduct extensive market research to identify new opportunities, analyzing market trends, competitive benchmarks, and qualitative creator feedback.
  • Collaborate with Insights teams and Product Managers to ensure this work directly impacts the product roadmap.
  • Serve as main point of contact for go-to-market strategy, working closely with R&D teams to influence product strategy and enable creators to grow their audience and monetize.

Requirements

  • 8+ years of proven experience in marketing or product marketing within the tech industry.
  • Strong track record of leading complex projects at scale and balancing creator community needs with business goals.
  • Passionate about platforms, podcasts, and video creators, with strong understanding of competitive market trends.
  • Experience driving adoption of new products, defining product positioning, and developing go-to-market plans in collaboration with R&D and regional teams.
  • Ability to build collaborative partnerships across multidisciplinary teams, including product management, engineering, and data science.
  • Excellent communication skills, capable of influencing and communicating effectively across all levels of the organization.
  • Highly organized, adept at managing multiple projects simultaneously in a fast-paced environment, with international experience across different time zones.