Product Marketing Manager
Granicus
Product Marketing Lead, Podcast Business
Spotify
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $126,953 - $181,361 per year
Job Level
Senior
About the role
- Lead the development of all product marketing strategies related to key creator products and solutions.
- Develop and communicate holistic go-to-market plans, including product narrative, positioning, and commercialization.
- Set, track, and deliver on adoption goals.
- Conduct extensive market research to identify new opportunities, analyzing market trends, competitive benchmarks, and qualitative creator feedback.
- Collaborate with Insights teams and Product Managers to ensure this work directly impacts the product roadmap.
- Serve as main point of contact for go-to-market strategy, working closely with R&D teams to influence product strategy and enable creators to grow their audience and monetize.
Requirements
- 8+ years of proven experience in marketing or product marketing within the tech industry.
- Strong track record of leading complex projects at scale and balancing creator community needs with business goals.
- Passionate about platforms, podcasts, and video creators, with strong understanding of competitive market trends.
- Experience driving adoption of new products, defining product positioning, and developing go-to-market plans in collaboration with R&D and regional teams.
- Ability to build collaborative partnerships across multidisciplinary teams, including product management, engineering, and data science.
- Excellent communication skills, capable of influencing and communicating effectively across all levels of the organization.
- Highly organized, adept at managing multiple projects simultaneously in a fast-paced environment, with international experience across different time zones.
