Associate Biostatistics Director – FSP
IQVIA
Go
Director of Retention – Casino, Realsports
Sporty Group
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Define and lead the retention strategy for both Casino and Realsports, driving engagement, loyalty, and lifetime value
- Oversee the design and execution of CRM campaigns, loyalty frameworks, VIP management, and lifecycle initiatives across both verticals
- Develop and optimize monthly retention and promotional calendars, ensuring relevance to player segments and market nuances
- Leverage data and analytics to segment Casino and Realsports players, predict churn, and personalize retention efforts
- Track and report on campaign and promotion performance, providing insights and driving continuous optimization
- Collaborate with product teams to deliver new features and tools that enhance player engagement and retention across Casino and Realsports
- Partner with central marketing and operations teams to align retention initiatives with acquisition campaigns and broader business goals
- Stay ahead of industry trends, competitor activity, and emerging retention marketing tools to maintain a best-in-class approach
Requirements
- Fluency in both written and spoken English
- Bachelor’s or Master’s degree in a related field
- A strong track record in retention marketing and operations, with proven experience in online Casino and/or Realsports
- Demonstrated success in CRM, loyalty programs, VIP management, and player lifecycle marketing
- Analytical expertise in player behavior, segmentation, campaign performance, and churn prevention strategies
- Experience leading cross-functional teams and collaborating across multiple business areas
- Strong commercial awareness and the ability to link retention activities to overall revenue and growth objectives
- Knowledge of responsible gaming practices and fraud prevention in a retention context
Benefits
- A competitive salary + individual performance based bonuses every quarter
- 28 days paid annual leave
- Referral bonuses & flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
retention marketingCRMloyalty programsVIP managementplayer lifecycle marketingdata analyticssegmentationcampaign performancechurn prevention strategiespromotional calendars
Soft skills
collaborationleadershipanalytical expertisecommercial awarenesscommunicationstrategic thinkingproblem-solvingadaptabilitycreativityteamwork
Certifications
Bachelor’s degreeMaster’s degree
