Splice

Senior Marketing Program Manager

Splice

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $127,362 - $159,203 per year

Job Level

Senior

About the role

  • Lead annual and quarterly marketing project planning processes, aligning Growth, Product Marketing, and Brand priorities to company objectives.
  • Translate operating plans into execution, working with teams against measurable marketing KRs.
  • Build and maintain a unified marketing roadmap with clear owners, timelines, accountability and KR momentum.
  • Ruthlessly prioritize and maintain focus on most important projects to drive outcomes over output.
  • Own the marketing launch calendar and cross-functional GTM execution framework.
  • Partner with Product Marketing to translate GTM strategy into coordinated execution across Brand, Growth, Partnerships, and Product teams.
  • Track launch readiness across stakeholders and ensure milestones are met across marketing functions.
  • Facilitate cross-team launch reviews and retrospectives to improve execution over time.
  • Design and optimize marketing workflows, intake processes, sprint planning, and campaign execution frameworks, across both sides of the marketing house - growth and brand.
  • Implement scalable project management systems that increase velocity while reducing friction.
  • Establish documentation standards, playbooks, and operational best practices and help streamline communications and workflows.
  • Partner with Data and Product Growth teams to define shared reporting frameworks and shared performance dashboards.
  • Ensure consistent attribution models and KR definitions across channels and initiatives, and help socialize these cross-functionally.
  • Drive weekly/monthly standups and/or performance reviews, and turn insights into action plans.
  • Act as the primary liaison between Marketing and Product Marketing, Finance, and Data teams.
  • Bring product management rigor into marketing execution (roadmaps, prioritization, tradeoff analysis).
  • Support go-to-market planning for new product launches and major feature releases in conjunction with Product Marketing.
  • Own aspects of marketing budget tracking, forecasting, and ROI analysis.
  • Partner with marketing leads on tools, tech, vendor planning and management.
  • Optimize resource allocation across brand, growth, and product marketing initiatives.
  • Identify operational gaps and proactively solve them before they become blockers.
  • Coach marketing leads on prioritization and program management best practices.
  • Build scalable systems that support rapid program and team growth.

Requirements

  • 7–10+ years of experience in Marketing Operations, Program Management, Growth (or Brand) Operations, or similar strategic marketing role.
  • Experience supporting or leading marketing in a high-growth, B2C or product-led technology company.
  • Deep understanding of growth marketing principles (acquisition, retention, lifecycle, experimentation frameworks).
  • Strong fluency in product marketing and go-to-market strategy.
  • Working knowledge of product management frameworks (roadmapping, prioritization, agile methodologies) and AI marketing tools for greater speed and efficiency.
  • Experience partnering with Brand/Creative teams and understanding creative production workflows.
  • Demonstrated ability to build scalable marketing processes in fast-paced environments, especially leveraging AI.
  • Strong analytical mindset with experience owning KPIs, dashboards, and performance reporting.
  • Exceptional project management skills with experience managing complex, cross-functional initiatives.
  • Experience managing budgets and forecasting marketing spend.
  • Excellent communication skills with the ability to influence senior stakeholders.
  • Comfortable operating autonomously in a remote environment.
Benefits
  • Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
  • Time Off: Unlimited PTO to recharge and thrive.
  • Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
  • Retirement Savings: 401(k) plan with immediate vesting and company match.
  • Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
  • Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
  • Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
  • Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsprogram managementgrowth marketingproduct marketinggo-to-market strategyproduct management frameworksAI marketing toolsKPI managementperformance reportingbudget management
Soft Skills
project managementanalytical mindsetcommunication skillsinfluencing stakeholdersprioritizationcoachingautonomous operationcross-functional collaborationproblem-solvingstrategic thinking