Splice

Associate Product Marketing Director

Splice

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $156,973 - $196,216 per year

Job Level

Lead

About the role

  • Own category strategy and growth for INSTRUMENT, including positioning, narrative, customer definition, and long-term market opportunity.
  • Be accountable for measurable business impact, with INSTRUMENT expected to drive the majority of growth across the instrument portfolio.
  • Lead GTM strategy end to end, spanning major launches, in-product moments, and evergreen initiatives that compound growth over time.
  • Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential.
  • Define and evolve core audiences and use cases, grounding strategy in real creator workflows and behaviors.
  • Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth.
  • Inspire and elevate creative marketing execution, setting a high bar for originality, craft, and engagement across campaigns and tactics.
  • Operate as a senior cross-functional leader, aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda.

Requirements

  • 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes
  • Experience owning a major product, category, or growth surface, with accountability for real business results
  • Proven ability to influence product direction through positioning, customer insight, and market perspective
  • Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments
  • Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions
  • Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings
  • Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders
  • Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems
  • Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level.
Benefits
  • Competitive pay with annual reviews
  • Equity opportunities
  • Unlimited PTO to recharge and thrive
  • Comprehensive medical, dental, and vision coverage for you and your dependents
  • 401(k) plan with immediate vesting and company match
  • 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
  • Work remotely or connect at our office hubs and creative spaces worldwide
  • Annual learning budget, leadership programs, and team ambassador opportunities
  • Inclusive events, team meet-ups, and vibrant Employee Resource Groups
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingGTM strategycustomer segmentationsuccess metricsanalytical skillsmarket fitnarrative developmentgrowth strategyproduct positioningbusiness impact measurement
Soft Skills
cross-functional leadershipinfluencecommunicationcreativitycollaborationstrategic thinkingproblem-solvingalignmentinspirationadaptability