Splice

Senior Growth Marketing Manager, Paid Media

Splice

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $118,893 - $148,616 per year

Job Level

Senior

Tech Stack

BigQueryUnity

About the role

  • Own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.
  • Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.
  • Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.
  • Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.
  • Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).
  • Test and scale new paid social platforms and audience segments based on performance.
  • Manage budgets, forecasts, and reporting for channels with a focus on efficiency and growth.
  • Leverage data to spot content trends and emerging creators to amplify in paid social strategy.
  • Work with analytics and BI partners to build dashboards and improve attribution.

Requirements

  • 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.
  • Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.
  • Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.
  • Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.
  • Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.
  • Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.
  • Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.
  • Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.
  • Nice-to-haves: Design and video experience; experience with Google Tag Manager; data tooling exposure (Segment, BigQuery); passion for music and/or music technology.