Happy Koala

Mid-level Marketing Data Analyst

Happy Koala

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

BigQueryCloudSQL

About the role

  • Dive into customer behavior and analyze marketing performance to optimize customer acquisition, retention, and lifetime value.
  • Collect, analyze, and interpret data to uncover trends, patterns, and insights that inform business strategies.
  • Build, maintain, and automate dashboards and reports to track KPIs including ROAS, CPA, conversion rates, CLTV, and customer retention metrics.
  • Work closely with cross-functional teams (marketing, product, finance) to provide data-driven insights supporting campaigns and strategic decisions.
  • Provide ad hoc analysis to address specific business questions.
  • Ensure data quality and accuracy by regularly validating and cleansing datasets.
  • Communicate findings effectively to technical and non-technical stakeholders through reports, presentations, and storytelling.

Requirements

  • Proven experience in data analysis, preferably with a focus on e-commerce.
  • Proficiency in SQL and Excel.
  • Proven experience in data visualization tools (e.g. Looker Data Studio, Looker, Power BI or similar).
  • Hands-on experience with cloud-based data warehouses and architectures (familiarity with Google BigQuery is a strong asset).
  • Strong analytical skills and attention to detail.
  • Effective communicator with the ability to convey complex data insights clearly.
  • Availability during EU hours (GMT).
  • Ability to self-manage and meet deadlines.
  • Ability to diagnose and solve technical problems quickly.
  • Ability to work as part of a team and actively contribute to conversations.
  • Willingness to learn and grow with the business.
  • CVs should be in English.