Lead Generation Specialist
LighthouseAI
Marketing Manager – Lead Generation
Spinify
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own the whole marketing engine—strategy, budget, team, and MarTech.
- Be the growth architect partnering directly with the CEO to scale pipeline.
- Lead generation as your top priority, hands-on analyzing inbound activity.
- Optimize campaigns and ensuring every lead is actioned.
- Define GTM strategy (brand, product marketing, demand gen); set OKRs.
- Build and coach a high-performing team.
- Manage vendors/agencies, drive cross-functional launches with Product, Sales, and CS.
Requirements
- Demand Generation: Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities).
- B2B SaaS: Proven experience in B2B SaaS marketing with a heavy emphasis on lead generation and funnel management.
- G2 / Ad Campaigns: Hands-on expertise with Google Ads, SEO/SEM, and paid social.
- Strategy & Leadership: Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team. Report on lead activity daily.
- Marketing Ops: Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, sequences and SLAs with Sales.
- Content & Brand: Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative.
- Analytics: Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast. Report weekly.
- Vendors/Partners: Brief, select, and manage agencies, freelancers, and tech partners to scale execution.
- Project Management: Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.
Benefits
- Ownership & Scope: Green-light to design the engine and the team.
- Category Momentum: Build on G2-validated leadership and strong customer love. Spinify
- Real Impact: Direct line to CEO; tight Sales/Product partnership.
- Flexibility: Remote-first, outcomes-driven culture.
- Growth: Big canvas, fast feedback loops, and budget to test and scale.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationB2B SaaS marketinglead generationfunnel managementGoogle AdsSEOSEMHubSpotattributionanalytics
Soft skills
leadershipteam buildingcoachingstrategic thinkingcross-functional collaborationcommunicationproject managementreportingoptimizationvendor management
