Spindrift Beverage Co, Inc.

Senior Director – Brand, Social & Culture Partnerships

Spindrift Beverage Co, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Newton • Massachusetts • United States

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Salary

💰 $170,000 - $200,000 per year

Job Level

Senior

About the role

  • Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
  • Build scalable, authentic creator programs that drive awareness, reach and engagement
  • Ensure talent selection reflects Spindrift’s DNA and drives cultural relevance
  • Measure and optimize influencer performance across key brand KPIs
  • Develop and execute a strategic partnership roadmap aligned to Spindrift’s growth strategy and goals
  • Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners
  • Own PR strategy and agency management
  • Drive proactive storytelling moments, supporting product launches and brand narratives
  • Secure meaningful media coverage that builds brand awareness and equity
  • Develop press materials, messaging frameworks, and thought leadership opportunities
  • Guide organic social strategy and content direction
  • Identify emerging trends and opportunities to keep the brand relevant
  • Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings
  • Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management
  • Set clear KPIs, workflows, and priorities
  • Foster a culture of teamwork, creativity and challenging status quo

Requirements

  • Minimum 10 years of experience across brand partnerships, influencers, PR and social media
  • Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints
  • Strategic thinker with the ability to execute at a high level
  • Deep understanding of culture, trends, and consumer behavior
  • Experience leading partnerships and managing talent/creator ecosystems
  • Strong media relationships and PR fluency
  • Comfortable negotiating deals and managing budgets
  • Strong leader who can mentor and manage a team
  • Highly collaborative and comfortable working cross-functionally
  • Data-informed but creatively driven
  • Passion for health, wellness, and purpose-driven brands
Benefits
  • Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
  • Company-paid life insurance, and a 401k retirement savings plan with a company match
  • Monthly cell phone allowance
  • Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
  • Voluntary additional life insurance, short-term disability and long-term disability insurance
  • Paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer partnershipsbrand collaborationsPR strategysocial media managementKPI measurementcontent directionmedia coveragenegotiationbudget managementstrategic partnership roadmap
Soft Skills
leadershipteam managementstrategic thinkingcollaborationcreativitycultural relevancementoringdata-informed decision makingcommunicationtrend identification