Senior Customer Marketing Manager
Spill
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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Salary
💰 £60,000 - £80,000 per year
Job Level
About the role
- Design and execute customer marketing programmes that accelerate time to value, drive sustained product adoption, and support confident paths to expansion and advocacy, in close partnership with Customer Success, Product, RevOps, and Growth
- Prioritise time-to-value and product adoption initiatives in the first 6–9 months, expanding into advocacy and expansion programmes once foundations are in place
- Create and ship customer-facing content, including onboarding guides, nurture emails, training scripts, enablement templates, and campaign messaging, writing strong first drafts and iterating quickly
- Translate Customer Success and Product insight into clear, on-brand education materials that support scalable customer learning
- Design and manage lifecycle nurture programmes for new and existing users, partnering with Marketing Ops on workflow support
- Support feature launches, product release webinars, and customer-led campaigns in collaboration with Growth
- Run lightweight advocacy programmes and source customer stories for case studies
- Define and track success metrics with Marketing Ops and Customer Success, using adoption and expansion data to improve programmes over time
- Collaborate cross-functionally on lifecycle initiatives that improve the overall customer experience
Requirements
- Experience building or running customer marketing or lifecycle programmes in a high-growth B2B SaaS environment
- Has worked in environments where customer marketing was still being shaped or evolving, turning CS and Product insight into repeatable, scalable programmes
- Excellent writer, with clear, confident customer-facing communication as a non-negotiable
- Strong executor with good judgment, comfortable taking messy or ambiguous inputs and deciding what’s worth shipping
- Hands-on by default, owning content and programmes end-to-end rather than briefing and delegating — including writing emails, building webinar agendas, coordinating logistics, and creating internal enablement docs yourself
- Commercially aware, with a solid understanding of how Customer Success teams drive retention and expansion
- Data-informed, able to prioritise and make recommendations even when the data isn’t perfect
- Organised and reliable, keeping multiple lifecycle initiatives moving without close oversight
- UK-based
- Huge plus if you have experience in HR tech or recruiting software
Benefits
- Comprehensive healthcare – Excellent medical, dental, & vision coverage for you and your family
- Unlimited holidays – Take the time you need to rest and recharge
- Mental health support – Unlimited, immediate access to professional counseling via Spill
- Retirement contributions – 401k or pension contributions depending on your location
- Remote-first – Work where you’re most productive, with flexibility and trust as the default
- Equity with real upside – Share in the long-term value you help create
- Fully paid parental leave – Up to 16 weeks of paid leave for new parents
- Learning budget – Annual funds for courses, books, or anything that supports your growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketinglifecycle programmescontent creationonboarding guidesnurture emailstraining scriptscampaign messagingsuccess metricsdata analysisB2B SaaS
Soft skills
excellent writingcustomer-facing communicationstrong executiongood judgmenthands-on approachcommercial awarenessdata-informed decision makingorganisedreliablecross-functional collaboration