Spiko

SEO Lead – GEO

Spiko

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Job Level

Senior

About the role

  • Own the SEO content roadmap : lead keyword research by continuously identifying SEO opportunities, lead the creation of new content, ensure proper implementation, and schedule content updates.
  • Orchestrate the work of the writing team: manage the production of content that perfectly matches search intent, adapting to changes in search engines (SEO, GEO).
  • Ensure the quality and accuracy of the information published on our website: work closely with subject-matter owners to maintain ongoing expertise and factual accuracy across our website.
  • Produce the best content on the web: collaborate with the design team and the data team to make our articles unique with illustrations, charts, motion design, videos, and more.
  • Oversee technical website health: drive performance improvements related to page speed, Core Web Vitals, crawlability, indexation, site architecture, internal linking, and URL strategy.
  • Secure placements for Spiko in strategic media outlets: implement a link-building strategy to improve our domain ranking and boost our primary keywords.
  • Identify barriers to search visibility: conduct regular audits across all SEO pillars (technical, semantic, competitive, offsite).
  • Launch our Generative Engine Optimization (GEO) strategy: Optimize site content and brand presence for LLM-driven discovery.
  • Monitor SEO / GEO visibility and performance: deliver reporting and analysis on our SERP rankings, our share of voice in AI-generated answers, and the business impact of SEO and GEO.
  • Optimize our production: Design and deploy AI-enabled production processes (generative AI, Make/n8n) to amplify the team’s impact and automate low-value tasks.
  • Stay at the cutting edge of innovation: Identify best practices from top SEO and GEO players, and run real-world experiments.

Requirements

  • Successful experience as a SEO lead in a top-tier startup with a demonstrated track record of driving organic growth for B2B / SaaS / Fintech brands.
  • Hands-on experience with SEO & GEO best practices.
  • Advanced proficiency with SEO tools (Oncrawl, Screaming Frog, Ahrefs, Majestic).
  • Good understanding of web technologies (HTML, CSS, JavaScript) to collaborate effectively with developers on technical implementations.
  • Deep interest in financial services and enthusiasm for Spiko’s mission.
  • Outstanding communication and editorial skills with native-level fluency in English and French.
  • Strong autonomy and strategic thinking skills.
Benefits
  • Competitive package : salary + stock options
  • Office : in the heart of Paris, 2nd arrondissement (Opéra, Bourse, Quatre Septembre)
  • Remote work : up to 2 days per week and/or one full remote week per month
  • The best tech for your job : a latest-generation MacBook and industry-leading software
  • Health insurance : 100% covered
  • Social life : regular afterworks and biannual offsites
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOGEOkeyword researchcontent creationlink-building strategytechnical SEOpage speed optimizationCore Web VitalsHTMLCSS
Soft Skills
communicationeditorial skillsstrategic thinkingautonomy