Paid Media Specialist
Speedway Motors, Inc
full-time
Posted on:
Location Type: Hybrid
Location: Lincoln • New York • United States
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Job Level
About the role
- Support the strategy, execution, and optimization of paid media campaigns across platforms.
- Assist in the creation and management of paid campaigns across Google, Bing, Facebook, and Instagram.
- Support bid strategy, budget pacing, ad copy testing, and A/B experiments.
- Monitor key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rate.
- Contribute to daily, weekly, monthly, and ad hoc reporting of KPIs and performance.
- Write, edit, and test engaging ad copy tailored to different audiences and platforms.
- Assist in the creation and refinement of search, PMax, remarketing, demand gen, and shopping campaigns.
- Stay current on platform updates, industry trends, and best practices in performance media.
- Collaborate with the Paid Media Team and cross-functional partners to execute and refine campaign strategy.
- Help maintain campaign documentation, asset libraries, and performance reporting dashboards.
- Participate in team meetings and contribute ideas to improve campaign performance and workflow.
Requirements
- 1–3 years of hands-on experience in paid search and/or paid social media marketing.
- Familiarity with platforms such as Google Ads, Microsoft Ads, Facebook Ads Manager, and Google Analytics.
- Understanding of core performance metrics (CTR, ROAS, CPA, etc.) and how to optimize them.
- Attention to detail and willingness to learn and adapt to changing priorities.
- Proficiency in Microsoft Excel and PowerPoint; experience with reporting dashboards a plus.
- Effective written and verbal communication skills.
- Ability to work independently and manage tasks in a fast-paced environment.
- Experience with e-commerce campaigns and product feeds a plus.
- Knowledge of digital ad policy compliance and best practices across major platforms.
- Experience with TikTok Ads, Pinterest, or YouTube advertising is a bonus.
Benefits
- Comprehensive Health, Dental and Vision Insurance
- Retirement Plan with Company Match
- Unlimited PTO
- Paid Holidays
- Continuing Education Reimbursement
- Wellness Program and Healthy Living Reimbursement
- Discount on Speedway Motors Product
- Rent Discount for all Speedway Properties
- Referral Bonuses
- Paid Parental Leave
- Flexible Schedule
- An extremely supportive team
- Opportunity to utilize your strengths and be creative
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaignsad copy testingA/B experimentsperformance metricse-commerce campaignsdigital ad policy compliancereporting dashboardsGoogle AdsMicrosoft AdsFacebook Ads Manager
Soft Skills
attention to detailwillingness to learneffective communicationability to work independentlytask managementcollaborationadaptabilitycreativityproblem-solvingtime management