Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.
Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.
Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.
Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).
Define quarterly priorities, campaigns, and channel mix tied to growth goals.
Run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.
Improve website and landing page conversion rates and lead-to-SQL performance.
Deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings.
Own content priorities and outcomes, leveraging internal SMEs and outsourced creative support.
Build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.

Requirements

7+ years in B2B marketing with meaningful ownership of demand generation and pipeline outcomes.
Proven ability to generate inbound demand with sales-accepted SQL targets (not just awareness).
Strong presenter and communicator; comfortable representing the company publicly.
Deep familiarity with automotive retail, agency, and related partner channels.
Strong industry relationships and the ability to translate them into visibility and demand.
Practical, data-driven operator with strong campaign judgment and execution.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline managementcampaign executionconversion optimizationSEOemail marketingcontent marketingwebinarsretargetingreporting

Soft Skills

presentation skillscommunication skillscollaborationdata-driven decision makingcampaign judgment