Speed Shift Media

Chief Marketing Officer

• Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.
• Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.
• Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.
• Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).
• Define quarterly priorities, campaigns, and channel mix tied to growth goals.
• Run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.
• Improve website and landing page conversion rates and lead-to-SQL performance.
• Deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings.
• Own content priorities and outcomes, leveraging internal SMEs and outsourced creative support.
• Build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.

Director of Marketing

Sales

• Own outbound and pipeline creation (calls, email, LinkedIn, referrals)
• Leverage existing dealer relationships to open doors and accelerate meetings
• Run full-cycle sales: discovery → demo → follow-up → close
• Drive next steps, mutual action plans, and multi-stakeholder approvals within dealer groups
• Maintain strong CRM hygiene and deliver accurate weekly forecasting
• Help formalize the playbook: ICP, messaging, objections, stage exit criteria
• Partner with Customer Success for clean handoffs and fast time-to-value 90-day outcomes
• Ramp quickly and run clean discovery + demos independently
• Produce consistent weekly pipeline and early closed-won deals
• Maintain CRM hygiene and a trustworthy forecast

Director of Marketing

Director of Dealer Sales