SpecialistHQ

Lead Generation

• Manage and optimize Google Ads campaigns across Search, Display, Video, PMax, and Shopping.
• Continuously monitor performance and make proactive, data-driven adjustments.
• Conduct deep analysis to improve CTR, CVR, ROAS, and overall profitability.
• Run structured A/B tests, creative tests, bidding experiments, and landing page optimizations.
• Provide clear before/after optimization documentation with insights and reasoning.
• Prepare reports that highlight trends, results, and strategic recommendations.
• Efficiently manage large budgets and national campaigns, ensuring proper pacing and allocation.

Senior Google Ads Specialist, Lead Generation Experience