Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies
Develop and maintain differentiated positioning for Spark's products and capabilities
Build and evolve buyer personas grounded in ongoing market research and customer conversations
Maintain competitive intelligence and communicate findings across the organization
Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
Own cross-functional launch readiness across product, design, DG, sales, and customer success
Define and track success metrics tied to awareness, adoption, and sales impact
Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
Build the strategic POV on where Spark plays and how we win in each segment
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
Partner with demand gen and content marketing to extend reach and drive awareness
Leverage AI tools to accelerate research, content creation, and synthesis
Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement
Design communications that help brokers and agencies get more value from Spark's platform and capabilities
Partner with customer success and product to identify adoption gaps and address them through marketing programs
Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides
Partner with sales on messaging strategy for new agency segments and product offerings
Run enablement trainings and ensure field teams can confidently represent Spark's value proposition

Requirements

5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real
Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment
Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft
Experience building sales enablement programs and the collateral that helps field teams win deals
Demonstrated ability to learn quickly and adapt to new industries, products, and personas
Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting
True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes
Strong IC writing and content creation skills — you can produce polished assets, not just briefs
Proficient with AI tools to accelerate your work
Comfortable operating in a build environment with limited historical infrastructure

Benefits

Equity compensation
Health care, including dental and vision through our PEO Sequoia
Flexible work location; co-working available
401k
Paid Time Off
Monthly Remote Work Stipend (help cover costs of home-office needs)
Paid Parental Leave
Up to 14 weeks for birthing parents
Up to 8 weeks for non-birth parents
11 paid holidays
2 week sabbatical at 5 years of employment
Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM strategysales enablementcontent creationcompetitive intelligencebuyer personassuccess metricsmarket researchthought leadershipproduct positioning

Soft Skills

strong communicationcuriosityadaptabilitycross-functional collaborationstrategic thinkingproject ownershipaccountabilitywriting skillsproblem-solvingleadership