Trade Show Manager
Southwire Company
full-time
Posted on:
Location Type: Office
Location: Carrollton • United States
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About the role
- Responsible for providing ongoing support for trade show activities such as establishing program agenda, overall project/timeline management, budget control, executing logistics, venue selection, systems development and conducting post-event measurement/follow up to deliver an effective program of events for trade shows and other hosted conferences and events.
- Assesses trade show opportunities and evaluates their potential impact on business goals, ensuring the alignment of the company's participation with strategic priorities.
- Coordinates with internal departments and external vendors to manage all logistics related to trade shows, including booth design, staffing, marketing materials and shipping.
- Develops detailed plans for each event, including budgeting, timeline management, and resource allocation, ensuring that all trade shows are executed efficiently and effectively.
- Implements processes to track ROI for each trade show, gathering feedback and analyzing performance metrics to measure success and make improvements for future events.
- Establishes relationships with industry stakeholders, including partners, customers and suppliers to foster networking opportunities and promote the company brand and product offerings.
- Helps establish and implement strategies to promote the company participation in trade shows, ensuring visibility through various marketing channels, including social media, email and direct outreach.
- Forecasts the success of each trade show based on previous data, trends and market dynamics.
- Advises senior management on potential investments in trade shows and industry events.
- Coaches and trains junior staff or vendors involved in trade show operations, ensuring adherence to procedures and best practices.
- Delivers post-event reports and analysis to senior leadership, providing recommendations for improvements based on customer feedback, competitor activity and internal objectives.
- Performs other duties as assigned. Complies with all policies and standards.
Requirements
- Minimum Education Level: Bachelor's Degree
- Years of Experience: 5-7 Years
- Preferred Education Level: Master's degree
- Preferred Years of Experience: 8-11 Years
Benefits
- 401k with Matching
- Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
- Paid Time Off & Paid Holidays
- Long & Short-Term Disability
- Supplemental Insurance Plans
- Employee Assistance Program
- Employee Referral Program
- Tuition Reimbursement Programs
- Advancement & Professional Growth opportunities
- Parental Leave & More
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementbudget controllogistics managementevent planningROI trackingperformance metrics analysisresource allocationdata forecastingstrategic alignmentpost-event analysis
Soft Skills
communicationrelationship buildingcoachingteam collaborationstrategic thinkingproblem solvingnetworkingleadershipadaptabilitycustomer focus