Southern Holiday Homes

Digital Marketing, Listing Specialist

Southern Holiday Homes

full-time

Posted on:

Location Type: Hybrid

Location: SANTA ROSA BEACH • Florida • United States

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Salary

💰 $40,000 - $50,000 per year

About the role

  • Create, optimize, and maintain high-converting listings across Airbnb, Vrbo, and direct booking channels.
  • Ensure all listings reflect current amenities, accurate details, and brand-aligned descriptions.
  • Manage property photo libraries; work closely with photographers for high-quality shoots.
  • Audit listings regularly to ensure accuracy, competitive positioning, and improvement of ranking metrics.
  • Develop and execute digital marketing campaigns that promote direct bookings, including email, SEO, pay-per-click, and social media.
  • Maintain Southern Holiday Homes’ brand voice and visual identity across all platforms.
  • Schedule and publish engaging content (reels, stories, posts) showcasing properties, local experiences, and company updates.
  • Support website content updates, landing pages, and blog posts that improve organic traffic and conversion.
  • Work closely with the Reservations & Revenue team to drive occupancy and maximize profitability.
  • Assist with owner acquisition marketing materials (digital brochures, pitch decks, etc.).
  • Manage updates for new property onboarding, including checklists for marketing readiness.
  • Maintain accurate branding assets and ensure all internal teams have access to updated materials.

Requirements

  • 2+ years of experience in digital marketing, content creation, or vacation rental listing management.
  • Strong writing skills with the ability to create compelling, polished listing copy.
  • Experience with Canva, Adobe Creative Suite, or similar design tools.
  • Solid understanding of SEO, social media strategy, and digital analytics.
  • Familiarity with Airbnb/VRBO ranking factors and hospitality industry trends.
  • High level of organization, attention to detail, and ability to manage multiple listings at once.
  • Preferred Experience in vacation rental management or real estate marketing.
  • Basic photography or videography skills.
  • Understanding of PMS and channel management platforms (e.g., Streamline).
Benefits
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Vision insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent creationSEOsocial media strategydigital analyticsvacation rental listing managementphotographyvideographyPMSchannel management
Soft Skills
strong writing skillsattention to detailorganizational skillsability to manage multiple listingscreativity