Southern Holiday Homes

Digital Marketing

• Create, optimize, and maintain high-converting listings across Airbnb, Vrbo, and direct booking channels.
• Ensure all listings reflect current amenities, accurate details, and brand-aligned descriptions.
• Manage property photo libraries; work closely with photographers for high-quality shoots.
• Audit listings regularly to ensure accuracy, competitive positioning, and improvement of ranking metrics.
• Develop and execute digital marketing campaigns that promote direct bookings, including email, SEO, pay-per-click, and social media.
• Maintain Southern Holiday Homes’ brand voice and visual identity across all platforms.
• Schedule and publish engaging content (reels, stories, posts) showcasing properties, local experiences, and company updates.
• Support website content updates, landing pages, and blog posts that improve organic traffic and conversion.
• Work closely with the Reservations & Revenue team to drive occupancy and maximize profitability.
• Assist with owner acquisition marketing materials (digital brochures, pitch decks, etc.).
• Manage updates for new property onboarding, including checklists for marketing readiness.
• Maintain accurate branding assets and ensure all internal teams have access to updated materials.

Digital Marketing, Listing Specialist