Serve as the primary liaison between the local market and designated suppliers
work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards
Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
Plan, execute and evaluate sales, promotions, and marketing of brands
Deliver marketing brand plans to management teams
Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
Set program objectives and measure ROI with a KPI scorecard
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
Support POS / VAP planning and buys
Coach, direct, and counsel team on overall performance; define expectations and monitor progress
Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
Perform other job-related duties as assigned

Requirements

Bachelor’s degree in a related field; or an equivalent combination of education and experience
Five years of relevant experience
Able to obtain and meet industry licensing requirements as needed
Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
Overnight travel as required
Good knowledge of Commercial Finance and Pricing practices
Knowledge of applicable state regulations and adult beverage market dynamics
Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
Strong analytical, verbal, and written communication skills
Strong Wine knowledge

Benefits

comprehensive medical and prescription drug coverage
dental and vision plans
tax-saving Flexible Spending Accounts
disability coverage
life insurance plans
a 401(k) plan
tuition assistance
a wellness program
parental leave
vacation accrual
paid sick leave
and more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing programssales promotionsKPI scorecardanalytical toolsCommercial FinancePricing practiceswine knowledgeproject managementdata analysisprogram tracking

Soft Skills

interpersonal skillsleadershipcoachingteam motivationcommunication skillsrelationship buildingperformance monitoringstrategic planningtime managementproblem-solving

Certifications

Bachelor’s degreeindustry licensing requirementsvalid driver license