VP of Trade Development
Southern Glazer's Wine & Spirits
full-time
Posted on:
Location Type: Office
Location: Miramar • Florida • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Directs the development and implementation of business strategies, plans, data, and utilities to assist strategic customers in the evaluation of alcohol beverage performance in the market, retailer, supplier, and consumer trends and expectations
- Lead trade marketing implementation through the development of commercial strategies to achieve supplier goals
- Support National GMs and Regional Chain Account leads with specific analytics, shopper insights, and programming
- Identify local market intelligence and opportunities consumer shifts/trends, channel dynamics, key account (NAOP/chains) dynamics, etc.
- Ensure local plans and tactics adhere to national brand strategies and guidelines
- Serve as a primary internal source of supplier marketing information
- Lead and develop trade development team to become experts in generating customer/shopper insights and program activations that deliver exceptional results
- Develop and evaluate programs; review national program briefs, concepts, creative and provide input/feedback to supplier and brand marketing
- Set objectives, review and reallocate program based on ROI, and provide market-based insights and feedback to sales and marketing management through KPI scorecard process
- Support Supplier and field sales team in the planning and execution of annual POS & VAP buys
- Perform other job-related duties as assigned
Requirements
- Bachelor’s degree plus ten years of experience of trade or customer marketing and sales experience; or an equivalent combination of education and experience
- Comprehensive understanding of wine and spirits industry
- Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
- Ability to understand and manage budgets, profitability, and expenses
- Excellent customer service, interpersonal, and verbal and written communication skills
- Continual self-education and knowledge development of new and existing trends, styles, and products within the Supplier portfolio as well as competitive brands
- Proficient in MS Office (PowerPoint, Word, Excel, and Outlook)
Benefits
- comprehensive medical and prescription drug coverage
- dental and vision plans
- tax-saving Flexible Spending Accounts
- disability coverage
- life insurance plans
- 401(k) plan
- tuition assistance
- wellness program
- parental leave
- vacation accrual
- paid sick leave
- more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
trade marketingcustomer marketingsales experienceanalyticsprogram evaluationbudget managementprofitability analysisKPI scorecard processmarket intelligenceprogram activation
Soft skills
project managementcustomer serviceinterpersonal skillsverbal communicationwritten communicationtime managementteam leadershipstrategic thinkingproblem-solvingadaptability