SoundStack

Growth Marketing

• Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels.
• Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion.
• Build and manage a practical growth roadmap focused on measurable business impact.
• Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements.
• Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments.
• Lead Live365’s SEO and AI search optimization efforts.
• Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences.
• Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization.
• Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets.
• Manage day-to-day management and optimization of Google Ads.
• Collaborate with the Head of Sales & Growth on funnel performance.
• Create and test landing pages, forms, calls to action, email campaigns, nurture flows, and conversion paths.
• Help define and build new Live365 site sections, landing pages, microsites, comparison pages, resource centers, and other growth-oriented properties.

Director of Growth Marketing