Sound Physicians

Senior Digital Recruitment Marketing Specialist

Sound Physicians

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $95,000 per year

Job Level

Senior

About the role

  • Manage, optimize, and scale paid digital campaigns across job boards, programmatic platforms, social media, search, and display channels to increase visibility and drive qualified applicants.
  • Oversee click-balancing, bid adjustments, and media pacing to ensure efficient spend allocation and performance across priority roles and markets.
  • Analyze channel performance and optimize budget distribution, creative strategy, and audience targeting using real-time data.
  • Conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness.
  • Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI.
  • Partner with external vendors, ad platforms, and media partners, like Google, Meta, and LinkedIn to evaluate performance, negotiate budgets, and align optimization strategies.
  • Lead monthly high-priority job promotion initiatives to increase applicant flow for critical clinical roles.
  • Design and execute multi-channel marketing campaigns to support new market launches and urgent hiring needs.
  • Pilot emerging recruitment marketing technologies and advertising platforms to stay ahead of digital and talent attraction trends.
  • Support the Recruitment Marketing Manager with proactive strategies that focus on pipeline development, long-term engagement, and employer brand elevation—beyond reactive 'now hiring' messaging.
  • Build and maintain a recruiter self-service marketing hub with templates, tools, and on-demand resources that improve campaign efficiency and brand consistency.
  • Launch and manage a recruiter social advocacy program to expand organic reach and amplify hiring messages through employee networks.
  • Create and distribute a monthly talent community newsletter to nurture prospects and maintain engagement.
  • Conduct competitive intelligence and market analysis to identify differentiators and new opportunities in digital and recruitment marketing.
  • Map the candidate journey and analyze key touchpoints to enhance engagement, reduce drop-off, and improve overall candidate experience.
  • Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness.
  • Produce monthly reporting dashboards summarizing key recruitment marketing metrics, insights, and optimization recommendations.

Requirements

  • Bachelor’s degree in marketing, advertising, communications, human resources, or a related field; or equivalent experience.
  • 4–5 years of digital or recruitment marketing experience, preferably within healthcare, staffing, or an agency environment.
  • Skilled in paid media management, click-balancing, bid optimization, campaign pacing, and performance analysis across job boards, programmatic platforms, social media, and search.
  • Familiarity with project management tools, CMS/HTML builders, and recruitment marketing systems.
  • Strong written and verbal communication, with the ability to translate data insights into clear recommendations.
  • Capable of building trust and strong partnerships with cross-functional teams and external vendors.
  • Able to diagnose challenges, propose solutions, and develop actionable marketing plans.
  • Proficient in dashboards, tracking parameters, reporting tools, and data-driven decision making.
Benefits
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health care and dependent care flexible spending account
  • 401(k) retirement savings plan with a company match
  • Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year
  • Ten company-paid holidays per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementclick-balancingbid optimizationcampaign pacingperformance analysisA/B testingbudget distributionaudience targetingUTM parametersattribution models
Soft Skills
strong written communicationstrong verbal communicationtrust buildingpartnership developmentproblem diagnosissolution proposalactionable marketing planning