Soum

Performance Marketing

• Develop and execute high-impact performance marketing strategies across multiple digital channels.
• Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.
• Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
• Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.
• Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.
• Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).
• Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.
• Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.
• Improve funnel conversion rates through data-driven optimizations and behavioural insights.
• Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.
• Implement incrementality testing to distinguish real performance uplift vs. cannibalization.
• Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.

Performance Marketing Specialist