Soum

Performance Marketing

• Develop and execute high-impact performance marketing strategies across multiple digital channels.
• Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.
• Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
• Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.
• Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.
• Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).
• Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.
• Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.
• Improve funnel conversion rates through data-driven optimizations and behavioural insights.
• Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.
• Implement incrementality testing to distinguish real performance uplift vs. cannibalization.
• Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.

Performance Marketing Specialist

Account Manager

• Identify and source new partnership opportunities with automotive partners (dealerships, fleets, rental companies).
• Support the onboarding of new partners and ensure smooth activation on the platform.
• Maintain strong relationships with existing partners to drive retention and performance.
• Coordinate with internal teams (Operations, Pricing, Marketing) to ensure partnership success.
• Assist in negotiating partnership terms and commercial agreements.
• Track partner performance and provide regular reporting on pipeline and supply contribution.

Car Partnerships Specialist

• Own the partnerships strategy for dealerships, fleet operators, and rental companies.
• Build and manage a pipeline of strategic automotive partners to drive supply growth.
• Lead negotiations, commercial structuring, and partnership agreements.
• Manage key partner relationships and ensure long-term collaboration and performance.
• Work closely with senior leadership to define partnership priorities and expansion plans.
• Collaborate cross-functionally with Operations, Finance, Legal, and Product teams.
• Monitor partnership KPIs, revenue impact, and supply contribution.
• Represent the company externally in key industry and partner discussions.

Car Partnerships Manager

Operations

• Serve as the primary point of contact for customer inquiries, providing prompt and professional assistance via email, phone, and live chat.
• Proactively engage with customers to understand their needs, address concerns, and identify opportunities for upselling or cross-selling.
• Guide customers through the onboarding process, ensuring a smooth and seamless transition to our platform.
• Collaborate closely with cross-functional teams, including Sales, Product Development, and Marketing, to advocate for the customer and drive product improvements.
• Monitor customer feedback and sentiment, leveraging insights to implement strategies for continuous improvement.
• Conduct training sessions and create educational materials to empower customers to maximize the value of our products.
• Maintain accurate records of customer interactions and track key metrics related to customer satisfaction and retention.

Performance Marketing Specialist

Car Partnerships Specialist

Car Partnerships Manager

CX Operations Associate