SoScale Media

Performance Marketing

• Own Paid Growth for Our Clients
• Lead our Performance team across Meta, Google, TikTok — grounded in CAC, ROAS and profitable growth
• Architect full-funnel media strategies and test plans tailored for DTC ecom businesses
• Build and run forecasting, budget pacing, spend allocation and creative iteration frameworks
• Diagnose and resolve performance dips — from creative fatigue to tracking issues and bidding inefficiencies
• Collaborate with Creative Strategy to translate insights into profitable ad concepts
• Own the financial performance of each account: spend efficiency, MER, margin contribution
• Monitor and proactively improve client profitability
• Build growth models to guide investment decisions and scaling plans
• Spot upsell opportunities, margin leaks and financial risk early
• Act as strategic lead on top-tier clients (7–8 figure brands), ensuring long-term retention and performance
• Translate platform metrics into clear, actionable narratives for founders, CMOs and brand teams
• Align internal teams across Creative, Performance, and Content to meet client goals
• Coach and mentor media buyers and analysts
• Build internal processes for testing, scaling, and optimization
• Implement tools and systems (AI, dashboards, automation) that improve results and efficiency
• Collaborate cross-functionally to ensure client success from ad to post-purchase

Head of Performance Marketing

Video Editor

• Edit short-form video content for TikTok, Meta, and other social platforms
• Create multiple variations of ads (hooks, pacing, captions, formats)
• Adapt content to be platform-native — fast cuts, subtitles, overlays, trends
• Collaborate with strategists to align edits with performance goals
• Iterate based on feedback and performance data
• Work in a high-paced environment with quick turnarounds

Creative Strategist

• Develop content and creative strategies for Meta Ads, TikTok Ads, and other social platforms with a performance focus.
• Use performance data to iterate and improve creative direction — balancing storytelling with business results.
• Lead and coordinate UGC and creator-led productions: booking locations, sourcing talent, creating detailed shot lists, and ensuring on-time, on-brand delivery.
• Collaborate closely with clients and our performance marketing team to align creative with business goals.
• Stay ahead of trends in UGC, short-form content, and performance ads — and translate insights into actionable creative concepts.
• Own deliverables from insight to execution, ensuring both creative excellence and measurable performance impact.

Head of Performance Marketing

Video Editor

Freelance Creative Strategist