Head of Performance Marketing

SoScale Media

Head of Performance Marketing managing performance channels and client relationships at SoScale Media. Developing media strategies and leading a team in a hybrid work environment.

Posted 4/27/2026full-timeStockholm • 🇸🇪 SwedenLeadWebsite

About the role

Key responsibilities & impact

Own Paid Growth for Our Clients
Lead our Performance team across Meta, Google, TikTok — grounded in CAC, ROAS and profitable growth
Architect full-funnel media strategies and test plans tailored for DTC ecom businesses
Build and run forecasting, budget pacing, spend allocation and creative iteration frameworks
Diagnose and resolve performance dips — from creative fatigue to tracking issues and bidding inefficiencies
Collaborate with Creative Strategy to translate insights into profitable ad concepts
Own the financial performance of each account: spend efficiency, MER, margin contribution
Monitor and proactively improve client profitability
Build growth models to guide investment decisions and scaling plans
Spot upsell opportunities, margin leaks and financial risk early
Act as strategic lead on top-tier clients (7–8 figure brands), ensuring long-term retention and performance
Translate platform metrics into clear, actionable narratives for founders, CMOs and brand teams
Align internal teams across Creative, Performance, and Content to meet client goals
Coach and mentor media buyers and analysts
Build internal processes for testing, scaling, and optimization
Implement tools and systems (AI, dashboards, automation) that improve results and efficiency
Collaborate cross-functionally to ensure client success from ad to post-purchase

Requirements

What you’ll need

5–10+ years of hands-on performance marketing experience for DTC ecommerce brands
Agency background with experience managing 7–8 figure ad accounts
Deep knowledge of Meta Ads, Google Ads, TikTok, and attribution tools
Clear POV on what makes a high-performing ad, and how to test creative systematically
Strong financial acumen: CAC, MER, LTV, contribution margin, payback period
Fluent in both Swedish and English — you’ll be leading calls and presenting to C-level clients
Strong communicator and leader with experience managing and growing a team

Benefits

Comp & perks

Wellness allowance (5 000 SEK)
Full healthcare coverage
30 days paid vacation — plus your birthday off
Learning & development budget for leadership and platform education

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingDTC ecommerceMeta AdsGoogle AdsTikTokattribution toolsCACMERLTVcontribution margin

Soft Skills

strong communicatorleadershipteam managementcoachingmentoringstrategic thinkingcollaborationproblem-solvingfinancial acumenpresentation skills