SoSafe

Senior Product Marketing Manager

SoSafe

full-time

Posted on:

Location Type: Hybrid

Location: Cologne • Germany

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Job Level

Senior

About the role

  • Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
  • Partner closely with Product Management and Engineering to identify functionality, roadmap, and priorities.
  • Translate intricate product capabilities into clear, differentiated value propositions for technical and non-technical audiences.
  • Own and drive end-to-end GTM strategies for products and major initiatives.
  • Spearhead product launches - from positioning and messaging to enablement and rollout.
  • Define clear approaches to winning versus key competitors, grounded in market and customer insight.
  • Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
  • Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
  • Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
  • Act as the single point of accountability for “the product story” in market-facing initiatives.
  • Create and maintain high-quality sales and product collateral.
  • Partner with Sales and Enablement to ensure field teams are aligned, and well-equipped.
  • Assist a healthy enablement cadence with up-to-date messaging, assets, and launch materials.
  • Partner with Sales and Customer Success to gather customer feedback and insights.
  • Assess market trends, customer needs, and competitive positioning to inform product and GTM strategy.
  • Maintain a strong awareness of rival products, pricing, and positioning.

Requirements

  • 6+ years of experience in Product Marketing at a B2B SaaS company
  • Strong product and technical acumen
  • Proven experience driving go-to-market strategies and launches
  • Qualified presenter
  • Strong knowledge of how to distill intricate information into clear, structured written communication
  • Demonstrated experience to influence cross-functionally across Product, Engineering, Sales, Customer Success, and Marketing
  • Strong customer-centric mindset across messaging, campaigns, and programs.
  • Experience in security, privacy, compliance, or data governance software (nice-to-have)
Benefits
  • Work/Life balance: Flexible hours, 33 vacation days
  • Wellbeing and financial support: Access to Open Up, corporate discounts
  • Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
  • And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategiesproduct launchestechnical acumenstructured written communicationcustomer feedback analysismarket trend assessmentcompetitive positioning
Soft Skills
qualified presentercross-functional influencecustomer-centric mindset