Lead the management and optimization of Sophos’ website properties, ensuring the site remains the highest performing Marketing vehicle for brand awareness and demand generation by creating and executing a strategic technical roadmap to improve user experience on the site and drive business through the funnel.
Own and optimize for AEO and SEO on the site to support traffic and engagement goals across all of our global languages
Build out advanced website capabilities to drive conversions, including personalization and vector search
Team up with integrated marketing, creative, field marketing, product marketing and others to bring to life high quality, relevant content on the site that supports business goals and initiatives and drives strong lead conversion
Increase speed to market through streamlined development and publishing processes, automation and technology integrations
Create and execute a framework for best-in-class development practices for enterprise web properties
Manage agency relationships and be responsible for coordinating activities and deliverables.
Oversee a growing team of web marketing professionals, including web content producers and developers – lead training, provide leadership and mentorship, and guide in industry best practices
Understand and prioritize web requirements of cross-functional teams across Sophos to accelerate growth aligned to business objectives.
Act as internal subject matter expert and thought leader for all aspects of website management to raise the level of strategic thinking and ensure we are utilizing current techniques and tools to maximize the impact of our marketing efforts
Drive cross-functional alignment with other digital leaders in User Experience and Paid and Earned Media to maximize the impact of our Marketing efforts
Identify KPIs and establish benchmarks to measure the impact of web activities. Own website reporting and analytics that support regular insight and optimization of efforts.

Requirements

8 to 10 years of experience in websites and web management
Proven experience in management and senior level Marketing with a track record of success
Deep expertise and experience building and evolving complex CMS systems, such as Drupal, Contentful or Webflow
Expertise in web analytics (Google Analytics), A/B Testing, technical and content SEO, web QA and domain/url management. Knowledge of AI as it relates to change in web and particularly AI Search is preferred.
Understanding of HTML/CSS/Javascript, UI Design, digital ADA compliance and web optimization
Experience working closely with product marketing teams, content managers, UX/UI designers, and developers to deliver world-class digital content.
Ability to prioritize and make trade-off decisions across multiple projects and across various cross-functional stakeholder groups.
Ability to drive influence and move quickly within a fast paced, highly matrixed business environment
Results-oriented with strong ability to communicate strategy, build business cases and roadmap, and analyze data to translate those findings to both technical and non-technical audiences, including senior leadership
Demonstrated success managing high performing, highly collaborative teams across multiple time zones, including Asia

Benefits

Sophos operates a remote-first working model, making remote work the primary option for most employees.
Employee-led diversity and inclusion networks that build community and provide education and advocacy
Annual charity and fundraising initiatives and volunteer days for employees to support local communities
Global employee sustainability initiatives to reduce our environmental footprint
Global fitness and trivia competitions to keep our bodies and minds sharp
Global wellbeing days for employees to relax and recharge
Monthly wellbeing webinars and training to support employee health and wellbeing

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CMSDrupalContentfulWebflowGoogle AnalyticsA/B TestingSEOHTMLCSSJavaScript

Soft Skills

leadershipmentorshipcommunicationprioritizationinfluenceresults-orientedcollaborationstrategic thinkingdecision-makingcross-functional alignment