Sonova Group

Digital Product Analyst

Sonova Group

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Analyse and optimise end-to-end digital journeys, including websites, online booking, lead generation, and conversion flows
  • Use digital analytics tools (e.g. GA4, FullStory, Hotjar) to monitor performance, identify friction points, and recommend improvements
  • Translate business goals into clear user stories, requirements, acceptance criteria, and process flows
  • Own and prioritise product backlogs for specific digital journeys or features
  • Collaborate closely with UX/UI designers, developers, agencies, and internal stakeholders
  • Support delivery activities including sprint planning, refinement, testing, and UAT
  • Track the impact of changes and communicate insights and recommendations to senior stakeholders

Requirements

  • Proven experience in a digital product, business analyst, or optimisation role
  • Strong ability to analyse customer journeys and complex business processes
  • Hands-on experience with digital analytics tools such as GA4, Tag Manager, Hotjar or similar
  • Comfortable writing user stories, requirements, and acceptance criteria
  • Excellent communication skills, with the ability to engage technical and non-technical stakeholders alike
  • Strong organisational skills and the ability to manage multiple priorities
  • Experience working in agile or hybrid delivery environments is a plus
  • Exposure to CMS platforms, booking engines, CRM-based conversion flows, or A/B testing is an advantage
Benefits
  • Flexible hybrid working model
  • A wide range of training opportunities for both professional and personal development
  • Exceptional growth opportunities supported by individual development plans

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital analyticsuser storiesacceptance criteriaprocess flowscustomer journey analysisbusiness process analysisA/B testingagile methodologyoptimisation
Soft skills
communicationorganisational skillsstakeholder engagementprioritisationcollaboration