B2B Growth Marketing Manager
SonderMind
full-time
Posted on:
Location Type: Remote
Location: Colorado • United States
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Salary
💰 $108,000 - $120,000 per year
About the role
- We are seeking a B2B Growth Marketing Manager to help execute and scale SonderMind’s B2B growth engine across health systems, payors, Veterans Affairs (VA), and enterprise referral partners.
- You’ll own the execution and optimization of full-funnel B2B marketing programs, working closely with cross-functional partners across Sales, Partnerships, Lifecycle Marketing, and Product Marketing.
- You’ll bring strategy to life by running campaigns, developing enablement, and improving how referrals move from first touch to care.
- This is a hands-on, execution-focused role for a strong B2B marketer who values ownership, precision, and measurable impact.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- 5–7 years of experience in B2B or demand generation marketing within healthcare, digital health, consulting, or another high-growth environment, with a track record of driving lead and pipeline growth.
- Strong understanding of B2B marketing channels, including paid media, email, SEO, ABM, and content marketing.
- Clear bias for action and ownership, with the ability to move from plan to execution and deliver results.
- Comfortable balancing higher-level planning with hands-on execution in a fast-moving environment.
- Data-driven and analytical, with experience testing ideas, iterating quickly, and using performance metrics to optimize outcomes.
- Strong project management skills and experience driving cross-functional initiatives to completion.
- Hands-on experience with Salesforce, marketing and analytics tools such as HubSpot and Looker.
- Comfortable operating in ambiguity and motivated by impact, with a willingness to challenge assumptions and improve how work gets done.
Benefits
- A generous PTO policy, with a minimum of three weeks off per year
- A holiday schedule that follows standard U.S. holidays
- Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
- Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
- Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
- Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
- 401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
- Join teammates from across the country at our annual company gathering
- Company shutdown between Christmas and New Year’s
- Supplemental life insurance, pet insurance, commuter benefits, and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generation marketinglead generationpipeline growthpaid mediaemail marketingSEOABMcontent marketingdata analysis
Soft skills
ownershipprecisionmeasurable impactproject managementcross-functional collaborationaction-orientedadaptabilityanalytical thinkingproblem-solvingcommunication