Solarity

Chief Marketing Officer

• Partner with the sales and inside sales teams to align campaigns with target accounts, coordinate lead follow-up, and support the outbound sales motion
• Design, implement, and measure a demand generation strategy that drives and nurtures qualified marketing leads and contributes to measurable pipeline and revenue growth
• Build and execute multi-channel campaigns across web, email, paid media, content, social media, and events to generate and advance pipeline
• Design, implement, and measure the broader strategic marketing plan in conjunction with the goals and objectives of the organization
• Manage the organization's brand and ensure that all communications are consistent in positioning and messaging
• Organize and manage all relevant forms of customer communication, including web, print, email, paid media, public relations, and social media
• Create marketing content and sales enablement tools, including case studies, white papers, presentations, and product demonstrations, in conjunction with the sales team
• Plan, manage, and measure the annual trade show strategy and budget with the sales team to generate qualified new contacts
• Track, analyze, and report on marketing's contribution to leads, pipeline, and revenue, and use the results to refine future investment and spend
• Project, manage, and track the annual marketing budget; provide a yearly spending debrief and adjust the following year's plan based on the prior year's results
• Manage vendor relationships and contracts for outsourced marketing services
• Comply with Solarity’s policies, procedures and guidelines
• May be required to perform other related duties as assigned

Director of Marketing