Director of Marketing

Solarity

Director of Marketing leading demand generation and pipeline growth at Solarity. Managing marketing strategy, implementation, and execution to drive revenue contribution.

Posted 7/28/2026full-timeRemote • Montana • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing within healthcare technology, focusing on demand generation strategies that drive measurable leads and revenue growth. Proficient in managing multi-channel campaigns and vendor relationships while ensuring consistent brand messaging and effective communication.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation ProgramsMarketing Automation PlatformsContent Creation SkillsLeadership and Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyCampaign ManagementLead Tracking and AnalysisBudget ManagementConsultative Sales Approach

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationOrganizational SkillsAdaptability

Tools & Technologies

HubSpotEHR EcosystemsMarketing AnalyticsWeb/CMSAI-Enabled Marketing Tools

Industry Keywords

Healthcare TechnologyHealthcare ServicesProvider WorkflowsInteroperabilityRevenue Cycle Solutions

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Partner with the sales and inside sales teams to align campaigns with target accounts, coordinate lead follow-up, and support the outbound sales motion
Design, implement, and measure a demand generation strategy that drives and nurtures qualified marketing leads and contributes to measurable pipeline and revenue growth
Build and execute multi-channel campaigns across web, email, paid media, content, social media, and events to generate and advance pipeline
Design, implement, and measure the broader strategic marketing plan in conjunction with the goals and objectives of the organization
Manage the organization's brand and ensure that all communications are consistent in positioning and messaging
Organize and manage all relevant forms of customer communication, including web, print, email, paid media, public relations, and social media
Create marketing content and sales enablement tools, including case studies, white papers, presentations, and product demonstrations, in conjunction with the sales team
Plan, manage, and measure the annual trade show strategy and budget with the sales team to generate qualified new contacts
Track, analyze, and report on marketing's contribution to leads, pipeline, and revenue, and use the results to refine future investment and spend
Project, manage, and track the annual marketing budget; provide a yearly spending debrief and adjust the following year's plan based on the prior year's results
Manage vendor relationships and contracts for outsourced marketing services
Comply with Solarity’s policies, procedures and guidelines
May be required to perform other related duties as assigned

Requirements

What you’ll need

10+ years of progressive marketing experience required
B2B marketing experience in healthcare technology or healthcare services required
Experience marketing complex solutions through a consultative sales approach preferred
Familiarity with provider workflows, EHR ecosystems (Epic, Oracle Cerner), interoperability, or revenue cycle solutions helpful
Demonstrated experience building and running demand generation programs that produce measurable leads, pipeline, and revenue
Strong leadership and collaboration skills
Excellent content creation and written communication skills
Excellent verbal communication skills, with the ability to interface well with executive management and sales teams
Experience with marketing automation and CRM platforms (for example, HubSpot), web/CMS, and marketing analytics
Experience applying AI-enabled marketing tools to improve efficiency and output
Ability to adapt quickly to changing needs and dynamics
Ability to organize time and projects efficiently

Benefits

Comp & perks

Equal employment opportunity to all employees and applicants
Prohibits discrimination of any type