Softr

Senior Growth Marketer – Sales

Softr

full-time

Posted on:

Location Type: Remote

Location: Germany

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Design and scale demand generation strategies that feed directly into sales pipeline — across ABM, SEO, performance marketing, events/workshops, lifecycle marketing, and paid & organic campaigns.
  • Build and refine target account lists using enrichment tools, intent signals, and creative data sourcing.
  • Run personalized, signal-based campaigns to reach core audiences.
  • Run experiments across demand channels to improve lead volume, quality, and conversion rates.
  • Create content, and partner with other marketing team members to ensure relevant content and live events drive engagement for sales motions.
  • Distribute across email, social, and other channels.
  • Work with our paid media agency to execute SEM and social ad campaigns that support sales pipeline.
  • Set up proper website tracking, routing, and workflows for sales pipeline.
  • Create personalized landing pages and run A/B tests to improve conversion rates.
  • Measure the success of demand generation efforts across MQLs, PQLs, SQLs, pipeline, and revenue, reporting results to leadership.

Requirements

  • Experienced with horizontal, PLG-type SaaS companies.
  • Ideally, you have helped early-stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond.
  • Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics.
  • Help us scale channels that work for us, and figure out what other channels we should experiment and find fit.
  • Passion for no-code and automation and the audience we serve.
  • Excellent written and verbal communication skills.
  • Love for solving problems.
  • You care deeply about users.
  • Urgency is your mindset.
  • You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change.
  • You will also have strong decision-making skills.
  • Strategic and scrappy.
Benefits
  • Fast-growing company and opportunity to make an impact on a large scale.
  • Competitive startup salary and equity options.
  • Fully remote and flexible work schedule.
  • High ownership, zero bureaucracy.
  • Lean team, get things done mindset.
  • Annual company retreat and team gatherings.
  • Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
  • Work directly with the founders and leadership team.
  • A daily dose of customer love and positive feedback that rewards your work.
  • Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationABMSEOperformance marketinglifecycle marketingpaid campaignsorganic campaignsA/B testingconversion rate optimizationmarketing analytics
Soft Skills
written communicationverbal communicationproblem-solvingorganizational skillsmultitaskingdecision-makingstrategic thinkingadaptabilityurgencyuser-centric mindset