Softr

Graphics Designer

• Create and deliver end-to-end brand design solutions that align with our brand’s identity, from discovery to delivery.
• Collaborate with the marketing and product development teams to create and maintain a consistent visual identity for the company's digital products and online presence.
• Propose, create, and develop UI designs for marketing channels and our website.
• Keep visual consistency across different channels such as social media, newsletters, presentations, and the website. Maintain brand standards and help evolve visual systems.
• Stay up-to-date with industry trends and technologies related to digital brand design and UI.
• Design assets for our website, newsletters, marketing emails, landing pages, presentations, infographics, and other digital materials.
• Establish and fine-tune our marketing design process and explore new ways to showcase the Softr brand internally and externally.

Brand/Visual Designer

Growth Marketing

• Design and scale demand generation strategies that feed directly into sales pipeline — across ABM, SEO, performance marketing, events/workshops, lifecycle marketing, and paid & organic campaigns.
• Build and refine target account lists using enrichment tools, intent signals, and creative data sourcing.
• Run personalized, signal-based campaigns to reach core audiences.
• Run experiments across demand channels to improve lead volume, quality, and conversion rates.
• Create content, and partner with other marketing team members to ensure relevant content and live events drive engagement for sales motions.
• Distribute across email, social, and other channels.
• Work with our paid media agency to execute SEM and social ad campaigns that support sales pipeline.
• Set up proper website tracking, routing, and workflows for sales pipeline.
• Create personalized landing pages and run A/B tests to improve conversion rates.
• Measure the success of demand generation efforts across MQLs, PQLs, SQLs, pipeline, and revenue, reporting results to leadership.

Senior Growth Marketer – Sales

• Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C).
• Help increase customer acquisition, engagement and retention.
• Run experiments in different marketing channels to help identify what works best for Softr's business and product.
• Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.).
• Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization.
• Define and report on metrics regularly to the leadership team.
• Collaborate and partner with the product team on in-product growth topics, and with the community on community-driven initiatives.
• Grow the Softr customer base through co-marketing opportunities with other companies and partnerships (e.g. with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts), in collaboration with our Community Lead.

Senior Growth Marketer – Self-Serve

Senior Growth Marketer – Sales, Remote

• Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C)
• Help increase customer acquisition, engagement and retention
• Run experiments in different marketing channels to help identify what works best for Softr's business and product
• Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.)
• Define and report on metrics regularly to the leadership team
• Collaborate and partner with the product team on in-product growth topics