Softr

Senior Growth Marketer – Sales, Remote

Softr

full-time

Posted on:

Location Type: Remote

Location: Germany

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Design and scale demand generation strategies that feed directly into sales pipeline — across ABM, SEO, performance marketing, events/workshops, lifecycle marketing, and paid & organic campaigns.
  • Build and refine target account lists using enrichment tools, intent signals, and creative data sourcing.
  • Run personalized, signal-based campaigns to reach core audiences.
  • Run experiments across demand channels to improve lead volume, quality, and conversion rates.
  • Create content, and partner with other marketing team members to ensure relevant content and live events drive engagement for sales motions.
  • Distribute across email, social, and other channels.
  • Work with our paid media agency to execute SEM and social ad campaigns that support sales pipeline.
  • Set up proper website tracking, routing, and workflows for sales pipeline.
  • Create personalized landing pages and run A/B tests to improve conversion rates.
  • Measure the success of demand generation efforts across MQLs, PQLs, SQLs, pipeline, and revenue, reporting results to leadership.

Requirements

  • Experienced with horizontal, PLG-type SaaS companies.
  • Ideally, you have helped early-stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond.
  • Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics.
  • Help us scale channels that work for us, and figure out what other channels we should experiment and find fit.
  • Passion for no-code and automation and the audience we serve.
  • Excellent written and verbal communication skills.
  • Love for solving problems.
  • You care deeply about users.
  • Urgency is your mindset.
  • You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change.
  • You will also have strong decision-making skills.
  • Strategic and scrappy.
Benefits
  • Fast-growing company and opportunity to make an impact on a large scale.
  • Competitive startup salary and equity options.
  • Fully remote and flexible work schedule.
  • High ownership, zero bureaucracy.
  • Lean team, get things done mindset.
  • Annual company retreat and team gatherings.
  • Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
  • Work directly with the founders and leadership team.
  • Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
  • Backed by the best - we are well-resourced, profitable, and backed by best investors,
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationABMSEOperformance marketinglifecycle marketingpaid campaignsorganic campaignsA/B testingconversion rate optimizationmarketing analytics
Soft Skills
written communicationverbal communicationproblem-solvingorganizational skillsmultitaskingdecision-makingstrategic thinkingadaptabilityurgencyuser-centric mindset