Softr

Senior Growth Marketer – Self-Serve

Softr

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C).
  • Help increase customer acquisition, engagement and retention.
  • Run experiments in different marketing channels to help identify what works best for Softr's business and product.
  • Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.).
  • Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization.
  • Define and report on metrics regularly to the leadership team.
  • Collaborate and partner with the product team on in-product growth topics, and with the community on community-driven initiatives.
  • Grow the Softr customer base through co-marketing opportunities with other companies and partnerships (e.g. with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts), in collaboration with our Community Lead.

Requirements

  • Experienced with horizontal, PLG-type SaaS companies.
  • Ideally, you have helped early-stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond.
  • Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics.
  • Help us scale channels that work for us, and figure out what other channels we should experiment and find fit.
  • Passion for no-code and automation and the audience we serve.
  • Excellent written and verbal communication skills.
  • Love for solving problems.
  • You care deeply about users.
  • Urgency is your mindset.
  • You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change.
  • You will also have strong decision-making skills.
  • Strategic and scrappy.
Benefits
  • Fast-growing company and opportunity to make an impact on a large scale.
  • Competitive startup salary and equity options.
  • Fully remote and flexible work schedule.
  • High ownership, zero bureaucracy.
  • Lean team, get things done mindset.
  • Annual company retreat and team gatherings.
  • Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
  • Work directly with the founders and leadership team.
  • A daily dose of customer love and positive feedback that rewards your work.
  • Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram , Scott Belsky , Brian Balfour , Cristina Cordova and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingcustomer acquisitionengagementretentioncontent marketingSEOemail marketingconversion rate optimizationmarketing operationsanalytics
Soft Skills
written communicationverbal communicationproblem-solvingorganizational skillsmultitaskingdecision-makingstrategic thinkingadaptabilityurgencyuser-centric mindset