Softr

Social Media Manager

Softr

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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About the role

  • Own our social strategy: Plan, create, and publish content across LinkedIn and X, and explore other key channels to grow reach, engagement, and brand awareness.
  • Lead creative storytelling: Turn GTM launches, customer stories, and product updates into narrative-driven posts and campaigns that stand out in the no-code / SaaS space.
  • Engage and create conversation: Be an active voice in our social channels— respond to comments, jump into relevant industry discussions, and find ways to connect with users, builders, and partners in authentic ways.
  • Support branded creator campaigns: Work alongside our Influencer Manager to collaborate with creators and influencers to expand Softr’s reach and brand presence in new communities.
  • Collaborate across teams: Partner with product marketing, design, and community to amplify launches, events, and company milestones.
  • Support thought leadership: Help leadership and team members craft authentic, high-impact posts that reflect their voices while staying aligned with brand messaging.
  • Track and analyze performance: Measure engagement, reach, and growth to continuously improve content strategy.
  • Stay ahead of trends: Spot creative trends in social, tech, and design communities and translate them into actionable ideas for Softr’s channels.

Requirements

  • A creative thinker who knows how to make technical products feel human, visual, and engaging.
  • A witty writer who can turn even complex ideas into scroll-stopping, shareable stories.
  • You live and breathe social trends — always spotting what’s next, what’s working, and how to make it fit Softr’s voice.
  • Skilled in writing for social — short-form copy, narrative threads, and visual storytelling.
  • Comfortable creating light visuals or working with design tools (Figma, Canva, etc.) to bring ideas to life quickly.
  • Experienced in managing social accounts for a brand, startup, or personal creator presence with proven audience growth.
  • Analytical enough to use insights to shape strategy, not just post content.
  • Excited about AI, no-code, startups, and the intersection of product, design, and community.
  • Bonus points if you ..
  • Have experience building or collaborating with branded creator/influencer campaigns.
  • Have a strong personal presence on LinkedIn, X, or similar platforms.
  • Can ideate or storyboard short-form video content (motion, animation, reels, or lo-fi video).
  • Understand how social ties into SEO, GTM launches, and broader marketing strategy.
Benefits
  • Fast-growing company and opportunity to make an impact on a large scale.
  • Competitive startup salary and equity options.
  • Fully remote and flexible work schedule.
  • High ownership, zero bureaucracy.
  • Lean team, get things done mindset.
  • Annual company retreat and team gatherings.
  • Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
  • Work directly with the founders and leadership team.
  • Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
  • Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram , Scott Belsky , Brian Balfour , Cristina Cordova and more (check out the full list here).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent creationnarrative writingshort-form copywritingvisual storytellinganalyticsSEOGTM launchesvideo content ideationinfluencer marketing
Soft skills
creative thinkingwitty writingtrend spottingcollaborationcommunicationengagementauthenticityanalytical thinkingstorytellingcommunity building