Softplan

Senior Product Marketing Analyst

Softplan

full-time

Posted on:

Location Type: Remote

Location: Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Plan and execute go-to-market strategies for new products and features with a focus on product-driven revenue;
  • Conduct market and competitor analyses to identify growth opportunities and support the definition of SaaS solution packaging and pricing;
  • Monitor SaaS metrics and customer feedback to measure the impact of initiatives, drive continuous improvements, and design initiatives focused on organization, efficiency, and measurable results;
  • Collaborate closely with Marketing, Sales, Customer Success (CS), Product, and Enablement teams to ensure alignment and stakeholder engagement, and lead internal training and enablement materials for new products;
  • Track the product journey to identify leverage points for growth and expansion opportunities. Explore and apply Artificial Intelligence (AI) concepts in product and product marketing initiatives.

Requirements

  • Proven experience in go-to-market (GTM) strategies and no-touch/self-service strategies in B2B SaaS;
  • Experience with pricing and packaging of digital products;
  • Experience in market and competitor analysis;
  • Knowledge of, or interest in, Artificial Intelligence technologies: tools, applications, and concepts.
  • Differential:
  • Experience with international projects in LATAM (intermediate Spanish).
Benefits
  • Meal allowance / meal voucher;
  • Health and dental insurance;
  • Home office allowance;
  • Profit-sharing (PLR);
  • Voucher for setup kit;
  • Life insurance;
  • Birthday day off;
  • GoGood | Nav;
  • Health and wellness promotion program;
  • Partnerships and discounts.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategiesno-touch strategiesself-service strategiesB2B SaaSpricing and packagingmarket analysiscompetitor analysisArtificial Intelligence
Soft skills
collaborationstakeholder engagementtrainingenablement