Senior Growth Marketing Analyst
Softplan
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
About the role
- Connect the funnel end-to-end, coordinating Marketing, Pre-sales, Sales, Customer Success (CS) and Customer Experience (CX) with a systemic growth perspective;
- Design and execute demand generation strategies considering marketplace dynamics, balancing acquisition, activation and engagement of sellers and buyers;
- Develop activation strategies focused on performance, positioning and value narrative for different audience profiles and segments;
- Translate funnel, behavioral and market data into clear action plans prioritized by impact on conversion, retention and ROI;
- Monitor key metrics such as CAC, LTV, conversion by funnel stage, user-base activation, recurrence and campaign efficiency;
- Identify optimization opportunities across channels and journeys, considering typical marketplace friction points such as onboarding, matching and perceived value creation;
- Work fluently across Inbound, Paid Media, SEO, CRO and Content, understanding the role of each discipline in accelerating the funnel;
- Create and evolve conversion-oriented value propositions aligned with GTM strategies and product priorities;
- Plan, execute and analyze continuous tests such as A/B tests, segmentations, messaging and communication triggers;
- Incorporate new technologies, including Artificial Intelligence, to optimize processes, analytics and demand generation experiences.
Requirements
- Degree in Marketing, Communications, Journalism or related fields;
- Previous experience in SaaS and B2B environments;
- Experience in demand generation;
- Experience with marketing automation and CRM tools, preferably HubSpot;
- Digital mindset, curiosity about new technologies and interest in AI applications in Marketing.
- Preferred:
- Knowledge of marketplace business models.
Benefits
- Meal allowance / meal voucher;
- Health and dental insurance;
- Home office allowance;
- Profit sharing (PLR);
- Voucher for setup kit;
- Life insurance;
- Birthday day off;
- GoGood | Nav;
- Health and wellness promotion program;
- Partnerships and discounts.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationA/B testingmarketing automationCRMperformance marketingconversion optimizationdata analysisuser activation strategiesSEOCRO
Soft skills
communicationcoordinationstrategic thinkinganalytical skillscuriosityadaptabilitycollaborationproblem-solvingcreativitycustomer focus