Product Marketing Specialist
Softplan
full-time
Posted on:
Location Type: Remote
Location: Remote • Brasil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute launch plans for new products, new features and new partnerships;
- Develop and execute activation and scaling plans for offerings with a focus on cross-selling solutions across the group companies;
- Create briefings, oversee and approve creative materials together with the marketing team;
- Monitor roadmap progress together with product teams;
- Measure and analyze the results of launches, activations and product marketing campaigns.
Requirements
- Bachelor's degree in Business Administration, Marketing, Design, or related fields;
- Experience in B2B SaaS companies;
- Experience with GTM (go-to-market) strategies;
- Experience in product marketing;
- Knowledge of acquisition and retention marketing practices;
- Project management skills;
- Familiarity with metrics tracking and analysis of marketing campaign results.
Benefits
- Meal allowance / food voucher;
- Health and dental plans;
- Home office allowance;
- Annual performance bonus;
- Voucher for setup kit;
- Life insurance;
- Birthday day off;
- Health and wellness promotion program;
- Partnerships and discounts.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSGTM strategiesproduct marketingacquisition marketingretention marketingmetrics trackingmarketing campaign analysis
Soft skills
project management
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in MarketingBachelor's degree in Design