Softplan

Product Marketing Specialist

Softplan

full-time

Posted on:

Location Type: Remote

Location: Brasil

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About the role

  • Develop and execute launch plans for new products, new features and new partnerships;
  • Develop and execute activation and scaling plans for offerings with a focus on cross-selling solutions across the group companies;
  • Create briefings, oversee and approve creative materials together with the marketing team;
  • Monitor roadmap progress together with product teams;
  • Measure and analyze the results of launches, activations and product marketing campaigns.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Design, or related fields;
  • Experience in B2B SaaS companies;
  • Experience with GTM (go-to-market) strategies;
  • Experience in product marketing;
  • Knowledge of acquisition and retention marketing practices;
  • Project management skills;
  • Familiarity with metrics tracking and analysis of marketing campaign results.
Benefits
  • Meal allowance / food voucher;
  • Health and dental plans;
  • Home office allowance;
  • Annual performance bonus;
  • Voucher for setup kit;
  • Life insurance;
  • Birthday day off;
  • Health and wellness promotion program;
  • Partnerships and discounts.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSGTM strategiesproduct marketingacquisition marketingretention marketingmetrics trackingmarketing campaign analysis
Soft Skills
project management
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in MarketingBachelor's degree in Design