Softheon

Social Media Manager

• Develop and execute comprehensive social media strategies across three brands, tailored to distinct audiences and business goals.
• Own the content calendar and publish daily posts, ensuring consistent, high-quality content across platforms.
• Manage and optimize both organic and paid social campaigns to drive awareness, engagement, and conversions.
• Create, edit, and publish engaging content, including copy, visuals, and short-form video.
• Ensure consistency in brand voice, messaging, and positioning across all social channels.
• Monitor, engage, and respond to followers to build community and strengthen brand trust.
• Lead social media coverage for events, including live posting, recaps, and amplification.
• Write and distribute LinkedIn and company newsletters across social and email channels.
• Partner with the Content Manager and Creative Designer to develop and execute high-impact content.
• Collaborate cross-functionally with Product, Marketing, and other teams to align social messaging with broader strategies.
• Conduct social media market research and competitor analysis to identify trends, opportunities, and best practices.
• Track, analyze, and report on performance metrics and KPIs against benchmarks, using insights to optimize campaigns.
• Collaborate with the Talent team to actively engage in hiring and recruitment process, including participating in interviews.