Social Media Manager

Softheon

Social Media Manager for Softheon leading social media strategy and content for three brands. Collaborate with cross-functional teams to drive engagement and community building across platforms.

Posted 6/8/2026full-time🇺🇸 United StatesMid-LevelSenior💰 $76,000 - $90,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

social media strategycontent creationorganic social campaignspaid social campaignsperformance metricsKPI analysismarket researchcompetitor analysisdata analysiscontent calendar management

Soft Skills

community engagementcross-functional collaborationcommunicationleadershipbrand messaging consistencycreativitystrategic thinkingproblem-solvingadaptabilityteamwork

Tools & Technologies

social media management toolsanalytics toolsAI toolsLinkedInFacebookYouTubeRedditInstagramemail marketing platformscontent management systems

Certifications & Qualifications

HubSpot Social Media Marketing CertificationHubSpot Social Media Marketing II Certification

Industry Keywords

B2BInsurtechSaaShealth insurancebrand awarenessengagementcontent strategyaudience targetingsocial media trendsdigital marketing

About the role

Key responsibilities & impact

Develop and execute comprehensive social media strategies across three brands, tailored to distinct audiences and business goals.
Own the content calendar and publish daily posts, ensuring consistent, high-quality content across platforms.
Manage and optimize both organic and paid social campaigns to drive awareness, engagement, and conversions.
Create, edit, and publish engaging content, including copy, visuals, and short-form video.
Ensure consistency in brand voice, messaging, and positioning across all social channels.
Monitor, engage, and respond to followers to build community and strengthen brand trust.
Lead social media coverage for events, including live posting, recaps, and amplification.
Write and distribute LinkedIn and company newsletters across social and email channels.
Partner with the Content Manager and Creative Designer to develop and execute high-impact content.
Collaborate cross-functionally with Product, Marketing, and other teams to align social messaging with broader strategies.
Conduct social media market research and competitor analysis to identify trends, opportunities, and best practices.
Track, analyze, and report on performance metrics and KPIs against benchmarks, using insights to optimize campaigns.
Collaborate with the Talent team to actively engage in hiring and recruitment process, including participating in interviews.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent experience
3–5 years of experience managing social media accounts (LinkedIn, Facebook, X; YouTube, Reddit, and Instagram a plus)
Proven success growing engagement, reach, and brand awareness through both organic and paid strategies
Background in B2B, preferably Insurtech, SaaS, or health insurance
Experience leveraging AI tools to enhance content creation and efficiency
Experience with paid social media campaigns is required
Must complete the following certifications within 90 days of being hired if not already certified: HubSpot Social Media Marketing Certification Course: Get Certified in Social Media Strategy; HubSpot Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level
Proficiency in social media tools and platforms, with a strong understanding of best practices, algorithms, and emerging trends.
Experience using social media management and analytics tools
Ability to translate data into actionable insights and strategic recommendations.

Benefits

Comp & perks

Health, vision and dental coverage for you, your spouse and dependents
Monthly wellness stipend
Internet stipend
401K w/ a match; immediately vested
Employee assistance program
Disability/life insurance
Parental leave
15 days to discretionary PTO based on YOS
9 additional paid holidays
Referral bonuses
Discretionary bonus program
Spot bonuses
Professional development opportunities