
Analyst, Marketing Analytics
Softcard (acquired by Google)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $70,000 - $76,000 per year
Job Level
Tech Stack
About the role
- Collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks
- Conduct deep-dive analyses to uncover business insights related to customer behavior, campaign performance, channel attribution, and audience segmentation
- Build, maintain, and scale measurement dashboards and recurring performance reports across digital and marketing channels (e.g., paid media, email, social, web)
- Translate analytical findings into clear recommendations and narratives for both technical and non-technical audiences
- Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into tangible outputs
- Exhibit problem-solving skills and the ability to work well in a team environment, prioritize work, analyze interdependencies, and deliver against deadlines
Requirements
- 1–2 years of experience in marketing analytics, business intelligence, or a related data role
- Strong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)
- Proficiency in SQL for querying and analyzing large datasets
- Hands-on experience with data visualization tools such as Tableau, Looker, or Power BI
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
- Familiarity with digital marketing channels and associated metrics (e.g., CTR, CPC, ROAS, conversion rate)
- Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions
- Strong analytical thinking with an ability to structure ambiguous problems and develop clear insights
- Excellent written and verbal communication skills, with experience presenting data to non-technical audiences
Benefits
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsbusiness intelligencedata managementSQLdata visualizationGoogle AnalyticsAdobe AnalyticsCTRCPCROAS
Soft Skills
problem-solvinganalytical thinkingcommunicationteamworkprioritizationcuriosityability to work with ambiguitystructuring problemstranslating findingsdelivering against deadlines