Softcard (acquired by Google)

Analyst, Marketing Analytics

Softcard (acquired by Google)

full-time

Posted on:

Location Type: Hybrid

Location: New York CityNew YorkUnited States

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Salary

💰 $70,000 - $76,000 per year

Job Level

About the role

  • Collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks
  • Conduct deep-dive analyses to uncover business insights related to customer behavior, campaign performance, channel attribution, and audience segmentation
  • Build, maintain, and scale measurement dashboards and recurring performance reports across digital and marketing channels (e.g., paid media, email, social, web)
  • Translate analytical findings into clear recommendations and narratives for both technical and non-technical audiences
  • Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into tangible outputs
  • Exhibit problem-solving skills and the ability to work well in a team environment, prioritize work, analyze interdependencies, and deliver against deadlines

Requirements

  • 1–2 years of experience in marketing analytics, business intelligence, or a related data role
  • Strong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)
  • Proficiency in SQL for querying and analyzing large datasets
  • Hands-on experience with data visualization tools such as Tableau, Looker, or Power BI
  • Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
  • Familiarity with digital marketing channels and associated metrics (e.g., CTR, CPC, ROAS, conversion rate)
  • Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions
  • Strong analytical thinking with an ability to structure ambiguous problems and develop clear insights
  • Excellent written and verbal communication skills, with experience presenting data to non-technical audiences
Benefits
  • Flexible paid time off
  • Hybrid work schedule
  • 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
  • Health & wellbeing benefits
  • Parental Leave benefits
  • Employee stock purchase plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsbusiness intelligencedata managementSQLdata visualizationGoogle AnalyticsAdobe AnalyticsCTRCPCROAS
Soft Skills
problem-solvinganalytical thinkingcommunicationteamworkprioritizationcuriosityability to work with ambiguitystructuring problemstranslating findingsdelivering against deadlines