SoFi

Influencer Marketing

• Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
• Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
• Develop influencer briefing materials that lead to compelling, ownable content
• Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
• Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
• Partner with media and performance teams to develop influencer assets for paid social channels
• Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
• Coordinate travel logistics and booking for influencers/talent as needed

Influencer Strategist – Contract

Manager

• As the Manager, Government Affairs, you'll be a key external leader on our Policy and Government Affairs team. You will be responsible for shaping and executing SoFi's government relations strategy, directly advocating for our priorities with policymakers, and managing a portfolio of relationships with key external organizations.
• You will work closely with our Public Policy leader who will provide internal policy support and analysis, ensuring our advocacy is well-informed and strategic for the benefits of our members.
• Additionally, you will partner with our Stakeholder Affairs leader to amplify our advocacy through strategic engagement with trade associations, think tanks, and other third-party organizations. This role reports to the Director, Policy and Government Affairs.