Sofar Sounds

Marketing Manager

Sofar Sounds

contract

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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About the role

  • Own and operate @sofarsoundsla across Instagram and TikTok: strategy, shooting, editing, posting, community management, all of it
  • Attend 1–2 shows per week to capture content in the moment. You *are* the content team
  • Build and maintain a consistent, authentic brand voice that feels native to LA and native to the platform
  • Post daily, engage constantly, and grow the audience with intent
  • Work closely with our Senior Operations Manager to help shape event concepts from the start. If you know you can sell something, say so. The right person will have a real influence on what we program, not by booking shows, but by being the person in the room who knows what the audience wants
  • For every show, find the angle. What makes this event special? What's the story that makes someone click "buy"? You'll craft rich, vivid event descriptions that give people a real sense of what they're walking into
  • Source and select images that bring each event to life on our website. When someone lands on our events page, they should be able to scan it and instantly know which shows are for them
  • Ideate and execute OOH and guerilla campaigns that create real buzz: flyering, street-level activations, pop-ups, unexpected placements
  • Think beyond digital. How do you make someone in Silver Lake or Echo Park stop, look, and feel like they need to be at a Sofar show?
  • Identify and activate hyper-local partners including neighborhood accounts, community organizations, independent businesses, and tastemaker venues
  • Work regularly with our VP of Communications to identify angles for press and media coverage, spotting the stories worth pitching and helping bring them to life
  • Everything you do should ladder up to one thing: putting butts in seats
  • Launch and manage paid social campaigns to drive conversions
  • Collaborate on email and SMS copy that feels local, not like a newsletter blast
  • Stay plugged in with Sofar marketing managers in other cities, sharing regular updates on what you're testing, what's landing, and what isn't. This is a two-way street: you'll learn from other markets and they'll learn from you
  • Track performance, report on what's working, kill what isn't, and double down on what is

Requirements

  • You're deeply, genuinely plugged into LA culture: the music, the neighborhoods, the subcultures, the conversations happening right now
  • You have a sharp creative eye and can shoot, edit, and publish content that actually performs — Reels, TikToks, Stories, the works
  • You understand that great marketing at this level is part instinct, part hustle, and part data, and you're comfortable with all three
  • You have ideas for guerilla and OOH campaigns that don't require a big budget, just a big brain
  • You're motivated by goals, not just tasks. Hitting a number feels good to you, and beating a number feels even better
  • You’re an excellent and proactive communicator who knows how to keep a largely remote team in the loop.
  • You're early in your career but you think like an owner. You don't wait to be told what to do - you're looking for a launching pad and ready to show what you’re made of.
  • You know LA the way a local knows LA: not from a listicle, but from actually being here
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationshootingeditingpostingcommunity managementevent description writingpaid social campaignsemail copywritingSMS copywritingdata analysis
Soft Skills
creativitycommunicationproactivitygoal-orientedcollaborationlocal cultural knowledgestrategic thinkingaudience engagementinfluenceadaptability