Sofar Sounds

Producer

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
• Create a vision to build and execute your strategy for the area - number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
• Oversight of financial performance, ensuring financial success and health of every event
• Build relationships with local businesses to drive sales of sponsorships and private events
• Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other local leaders and the wider Sofar London team to grow your neighbourhood through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Freelance Producer

Freelance Producer – Contract, Commission Only

Marketing

• Own and operate @sofarsoundsla across Instagram and TikTok: strategy, shooting, editing, posting, community management, all of it
• Attend 1–2 shows per week to capture content in the moment. You *are* the content team
• Build and maintain a consistent, authentic brand voice that feels native to LA and native to the platform
• Post daily, engage constantly, and grow the audience with intent
• Work closely with our Senior Operations Manager to help shape event concepts from the start. If you know you can sell something, say so. The right person will have a real influence on what we program, not by booking shows, but by being the person in the room who knows what the audience wants
• For every show, find the angle. What makes this event special? What's the story that makes someone click "buy"? You'll craft rich, vivid event descriptions that give people a real sense of what they're walking into
• Source and select images that bring each event to life on our website. When someone lands on our events page, they should be able to scan it and instantly know which shows are for them
• Ideate and execute OOH and guerilla campaigns that create real buzz: flyering, street-level activations, pop-ups, unexpected placements
• Think beyond digital. How do you make someone in Silver Lake or Echo Park stop, look, and feel like they need to be at a Sofar show?
• Identify and activate hyper-local partners including neighborhood accounts, community organizations, independent businesses, and tastemaker venues
• Work regularly with our VP of Communications to identify angles for press and media coverage, spotting the stories worth pitching and helping bring them to life
• Everything you do should ladder up to one thing: putting butts in seats
• Launch and manage paid social campaigns to drive conversions
• Collaborate on email and SMS copy that feels local, not like a newsletter blast
• Stay plugged in with Sofar marketing managers in other cities, sharing regular updates on what you're testing, what's landing, and what isn't. This is a two-way street: you'll learn from other markets and they'll learn from you
• Track performance, report on what's working, kill what isn't, and double down on what is

Marketing Manager

Events

• Launch and grow Sofar’s singles programming in your city
• Curate event experiences that maximize opportunities for authentic connections
• Identify and reach key audience segments to ensure diverse event attendees
• Work with local organizations to promote shows and build community
• Support financial performance by tracking profitability and growth of programming
• Collaborate with other local leaders to amplify Sofar’s brand awareness

Freelance Producer

Freelance Producer – Contract, Commission Only

Marketing Manager

Event Promoter