Own day‑to‑day management of designated executive and corporate social media accounts (primarily LinkedIn), including planning, drafting, posting, monitoring, and reporting.
Develop and execute a social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
Build and manage executive social presence programs for key leaders (e.g., CEO, CGO, CPO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR.
Design and run structured outreach motions via social (e.g., connection campaigns, targeted nurture sequences, content DMs, event follow‑up) in partnership with Demand Gen, Sales, and SDRs to support pipeline building.
Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
Establish and manage a streamlined but controlled content and approval workflow for executive and corporate accounts, including intake, drafting, review, legal/compliance routing when needed, and final sign‑off.
Maintain a clear process and standards for tone of voice, visual guidelines, and brand alignment across all managed accounts, working closely with Brand and Content Marketing.
Monitor social conversations, mentions, and relevant industry topics; surface timely engagement opportunities for executives and the brand (e.g., commenting strategy, signal amplification, real‑time response).
Partner with Content, PR/Comms, and Product Marketing to map key narrative themes (identity, fraud, risk, fintech, public sector, etc.) into ongoing social series and campaigns.
Collaborate with RevOps/Demand Gen to align social outreach and content to target account lists, campaigns, and events; ensure tracking for influence on meetings, opportunities, and pipeline.
Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
Define and maintain a governance framework and playbook for executive and account‑based social activity (e.g., guidelines, escalation paths, do/don’t scenarios, crisis/issue response in partnership with Comms).
Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social.

Requirements

4–6+ years of experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands.
Demonstrated experience running company or executive LinkedIn programs, including ghost-writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces.
Proven track record using social media as part of an integrated demand/pipeline motion (e.g., ABM, outbound, events), in partnership with Sales and Demand Gen.
Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on-brand and compliant.
Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency.
Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline).
Hands-on experience with social media management and listening tools (e.g., Sprout Social or similar) and basic familiarity with CRM/marketing automation to align and attribute social activity.
Excellent project management skills; able to juggle multiple executive calendars and campaigns, manage an approval process, and deliver on tight deadlines in a fast‑paced environment.
High degree of judgment, discretion, and comfort working with senior executives and sensitive topics; able to manage confidential information and handle real‑time issues responsibly.
Self‑starter who “acts like an owner,” is comfortable with ambiguity, and proactively proposes new ideas and improvements.
Preferred: familiarity or interest in identity, fraud, risk, fintech, or cybersecurity domains.

Benefits

equity
benefits
annual bonus or a commission plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media marketingdigital marketingcontent marketingghost-writingthought leadershipcommunity buildingsocial media analyticsproject managementcontent curationdata analysis

Soft Skills

strong writing skillsediting skillsstorytelling skillsjudgmentdiscretionself-starterproactivecollaborationadaptabilitytime management