Socure

Head of Vertical – Partner Product Marketing

Socure

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $250,000 - $285,000 per year

Job Level

Lead

About the role

  • Define and lead vertical marketing strategy across key industries (e.g., Tier 1 Banks, Fintech, Payments, Marketplace & Gig, Gaming, Workforce, Public Sector).
  • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to each GTM pod.
  • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
  • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
  • Build and scale partner marketing across networks, processors, platforms, and strategic consulting partners.
  • Develop joint value propositions and co-marketing initiatives that drive sourced and influenced pipeline.
  • Establish clear goals and KPIs tied to pipeline, revenue, win rates, and strategic account growth.

Requirements

  • 12+ years of B2B marketing experience, including significant product marketing, vertical/industry marketing, and partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, or risk environments.
  • 7+ years leading senior marketers and building scalable teams.
  • Demonstrated success building vertical and/or partner marketing functions that drive measurable pipeline and revenue impact.
  • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
  • Executive presence and the ability to influence senior cross-functional stakeholders.
  • Analytical rigor and experience tying marketing programs to business outcomes.
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingvertical marketingpartner marketingdata analysismarketing strategycompetitive positioningKPI developmentpipeline managementrevenue impact
Soft Skills
leadershipinfluencecommunicationanalytical thinkingstrategic thinkingcollaborationstorytellinggoal settingteam buildingexecutive presence