Socomec Group

Digital Marketing Project Manager

Socomec Group

full-time

Posted on:

Location Type: Hybrid

Location: Watertown • Massachusetts • United States

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Tech Stack

Drupal

About the role

  • Create and implement digital marketing strategies to enhance online presence and drive engagement
  • Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans.
  • Support initiatives and goals of product teams, work with content marketers to execute activities
  • Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
  • Collaborate with UX designers to improve website usability and conversion rates.
  • Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets.
  • Oversee website updates, maintenance, and optimization for user experience and SEO.
  • Create new functionalities as needed on the website(s)
  • Implement and manage marketing automation tools/pardot.
  • Develop workflows and campaigns to nurture leads and convert them into customers.
  • Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials.
  • Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.
  • Work with SEO dedicated agency to improve website performance.
  • Conduct keyword research to optimize website content and search engine rankings.
  • Implement on-page and off-page SEO strategies.
  • Monitor performance and adjust strategies as needed.
  • Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions.

Requirements

  • Bachelors required with a focus on Marketing or equivalent
  • Over 3 years of related experience
  • Knowledge of Pardot, Sales force and Drupal (or similar)
  • SEM Rush & other web auditing tools
  • Google SEO and SEA tools
  • Excellent communication skills (written and verbal), interpersonal skill, etc.
  • Strong problem-solving skills
  • Creativity and willingness to learn new skills
  • Excellent presentation skills and influencing capabilities
  • Proficient in Microsoft Office Products
  • Detail oriented with excellent organizational skills and ability to multitask
  • Strong communication and collaboration abilities
  • Masters degree with a focus on Marketing or equivalent
  • Excellent communication skills (written and verbal), interpersonal skills and networking/collaboration abilities
  • Previous experience in working with geographically diverse teams
  • Proven experience in digital marketing and project management
  • Strong understanding of digital marketing channels, tools, and best practices
  • Proficiency in using digital marketing platforms and analytics tools
  • Fluent in French
Benefits
  • Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
  • All applications are reviewed directly by the Socomec North America Talent Acquisition team and other human reviewers.
  • No automated or AI‑based systems are used to make decisions in the application review process.
  • We thank all those who apply. However, only those candidates selected for an interview will be contacted.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketing strategiesUser Experience (UX)Conversion Rate Optimization (CRO)search engine marketing (SEM)on-page SEOoff-page SEOkeyword researchmarketing automationPPCdata-driven decision making
Soft Skills
communication skillsinterpersonal skillsproblem-solving skillscreativitypresentation skillsinfluencing capabilitiesorganizational skillsmultitaskingcollaboration abilitieswillingness to learn
Certifications
Bachelor's degree in MarketingMaster's degree in Marketing