Social+

Head of Growth, Demand Generation

Social+

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Lead

About the role

  • Increase qualified pipeline and deal velocity through creative, scalable demand generation initiatives
  • Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation
  • Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media
  • Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives
  • Build and manage a portfolio of revenue-relevant partnerships
  • Drive content and social strategies that support sales conversations rather than vanity metrics
  • Define and execute a PR and earned media strategy
  • Lead and grow the demand generation team over time

Requirements

  • At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth
  • Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases
  • Proven track record of generating pipeline through non-paid or hybrid channels, selling to similar ICPs
  • Strong strategic thinker with a high execution bias
  • Comfortable being measured on revenue outcomes
  • Able to balance creativity with commercial discipline.
Benefits
  • Domestic travel
  • Occasional international travel
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline creationgrowth playsevent strategypartnership managementcontent strategysocial strategypublic relationsearned mediaB2B SaaS
Soft Skills
strategic thinkingexecution biascreativitycommercial disciplineleadership