Social+

Performance Marketing

• Increase qualified pipeline and deal velocity through creative, scalable demand generation initiatives
• Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation
• Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media
• Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives
• Build and manage a portfolio of revenue-relevant partnerships
• Drive content and social strategies that support sales conversations rather than vanity metrics
• Define and execute a PR and earned media strategy
• Lead and grow the demand generation team over time

Head of Growth, Demand Generation